© 2019 by ZSL Consulting

Developing a strong

business PLAN &

BRAND STRATEGY

Well-executed marketing programs drive up both revenue and profit growth for the business. We work with you to structure marketing activations to target your optimal customer segments and create the desired brand image.

business PLAN creation

Marketing plan development extends directly from performing a thorough market assessment and understanding  your brand and business objectives.

Our marketing plan consultants synthesize key strategic marketing elements, including marketing mix definition (4P’s),  branding, advertising, positioning and media integration to propose actionable plans to drive growth.

BRAND STRATEGY DEVELOPMENT

Your brand is more than your logo or slogan! It is the entire experience your prospective customers have when they interact with your brand.

Your brand strategy defines what you stand for. It is the promise you make, and the personality you convey. This includes the creative elements like logo and slogan, but most importantly, it defines how your brand lives in every day-to-day interaction, including messages you convey, tone and manner, customer opinions vs. competition and more

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